How to Add Product Reviews to Your Shopify Store: A Step-by-Step Guide

Customer reviews are a powerful tool for eCommerce stores. They build trust, improve conversion rates, and provide social proof that encourages potential buyers to make a purchase. If you’re running a Shopify store, integrating product reviews is a must to enhance your credibility and sales.

In this blog, I’ll walk you through the steps to add product reviews to your Shopify store and why it’s an essential feature for your business.

Why Product Reviews Matter

  1. Boost Credibility: Reviews from real customers instill trust in your brand.
  2. Improve SEO: Customer reviews add fresh, relevant content to your product pages, boosting your search engine rankings.
  3. Increase Conversions: Positive reviews act as endorsements, encouraging more customers to buy your products.
  4. Build Community: Engaging with customer feedback shows that you care about your buyers’ experiences.

Step 1: Install the Shopify Product Reviews App

Shopify offers a free app called Product Reviews that allows customers to leave feedback directly on your product pages.

  1. Go to the Shopify App Store: Search for “Product Reviews” by Shopify.
  2. Click ‘Add app’: Install the app and grant necessary permissions.
  3. Configure Settings: Once installed, customize how reviews appear. You can decide whether reviews are auto-published or require approval.

Step 2: Add Review Section to Your Product Pages

After installing the app, you’ll need to integrate the review functionality into your store’s theme.

  1. Go to Your Shopify Admin: Navigate to Online Store > Themes.
  2. Edit Code: Select Actions > Edit Code for the theme you’re using.
  3. Locate Product Template: Find the product.liquid or main-product.liquid file under the Sections or Templates folder.
  4. Add the Review Snippet: Paste the following code where you want the reviews to appear:
   {% include 'product-reviews' %}

Save the changes, and your product page will now show a review section.

Step 3: Customize the Review Display

You may want to customize the appearance of reviews to match your brand’s style.

  1. Go to Theme Customizer: Under Online Store > Themes, click Customize next to your active theme.
  2. Product Pages: Select Product Pages and find the review section. Here, you can adjust how reviews are displayed, their layout, and even the star rating design.

Step 4: Encourage Customers to Leave Reviews

Now that reviews are enabled, it’s time to gather them. Here are a few ways to encourage customers:

  1. Send Follow-Up Emails: Use Shopify’s automated email feature or third-party apps like Klaviyo to send a review request after a purchase.
  2. Incentivize Reviews: Offer a discount code or free shipping for customers who leave a review.
  3. Add Review CTA: Include a call-to-action on your product pages, encouraging buyers to share their feedback.

Step 5: Moderate and Respond to Reviews

It’s important to monitor and engage with reviews, both positive and negative.

  1. Review Moderation: Approve or decline reviews based on the quality of feedback.
  2. Respond Professionally: Reply to reviews to show you value customer input. If you receive negative feedback, address it politely and constructively.

Advanced Options: Using Third-Party Review Apps

For more advanced review features, you might consider third-party apps like:

  • Yotpo: Offers features like review widgets, photos in reviews, and automated review requests.
  • Judge.me: Allows video reviews, photo uploads, and advanced customization.
  • Stamped.io: Provides in-depth analytics, user-generated content, and loyalty programs.

These apps typically offer more robust features compared to Shopify’s free app, such as review syndication and deeper integrations with email marketing.

Conclusion

Adding product reviews to your Shopify store is essential for building trust and boosting sales. By following these simple steps, you can provide your customers with an easy way to share their feedback, improve your store’s credibility, and drive more conversions.

Take the time to configure and customize your reviews, encourage customer participation, and maintain a healthy balance of engagement and moderation.

Feel free to reach out if you need any assistance or customizations to optimize your review system for maximum impact!